A consistent theme for the past, what, ten years has been the labor movement’s inability to capture the public’s attention, or the public’s imagination, or the public’s support. The words “labor” and “union” likely bring to mind various images of decline. But the fast food strikes, ramping up now and predicted for about fifty cities across the country today, provides decent evidence that the dynamic may be shifting. There is much to debate about the demands the strikers are making, including the effects that a major increase in the minimum wage would have. But that these strikes, and the broader organizing efforts among fast food workers, are resonating with the public seems beyond debate. Stay tuned.